Scientific Name: Galeocerdo cuvier
Date Tagged: December 19, 2011
Location Tagged: Biscayne National Park
Total Length (TL): 171cm
Aimia begins in 1984, with the creation of the Aeroplan program by Air Canada as an incentive program for its frequent flyer customers. In the late 1990’s, Air Canada began to explore the possibility of creating a domestic coalition loyalty program by spinning off Aeroplan into a separate company. In January, 2002, Aeroplan was spun off into an entity separate from Air Canada. Aeroplan grew quickly, signing on retail partners and diversifying its rewards offering to include non-flight rewards. To achieve our global vision, the company made two very important acquisitions: Loyalty Management Group (LMG) and Carlson Marketing. The acquisition of LMG in 2007 included Nectar, the largest coalition loyalty program in the UK today. The acquisition of Carlson Marketing in 2009 was equally important. Carlson is one of the most storied brands in loyalty marketing, with a history that stretches back to 1938 with Curt Carlson’s launch of the Gold Bond Stamp Company. Carlson Marketing gave us geographic breadth, including access to the United States, the largest loyalty market in the world. Aimia is a global leader in loyalty management. Our unique capabilities include proven expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. We build and run loyalty programs for ourselves and for some of the world’s best brands.
Satellite Tagging: Aimee was carefully tagged with the latest in satellite tag technology providing us with the first opportunity to follow the long term movements of these threatened species. Please keep checking back frequently to follow Aimee’s movements, which will be updated every few days as her satellite tag continues to send us real-time tracking data.
Adopt-a-Shark: For information on how you can contribute to our shark conservation research by adopting and tracking your own shark, please visit our Adopt a Shark page.