// This is the name of the shark we wish to display its track
sharkName = ‘aimee’;
Scientific Name: Galeocerdo cuvier
Date Tagged: December 19, 2011
Location Tagged: Biscayne National Park
Total Length (TL): 171cm
Aimia begins in 1984, with the creation of the
Aeroplan program by Air Canada as an incentive program for its
frequent flyer customers. In the late 1990’s, Air Canada
began to explore the possibility of creating a domestic coalition
loyalty program by spinning off Aeroplan into a separate company.
In January, 2002, Aeroplan was spun off into an entity separate
from Air Canada. Aeroplan grew quickly, signing on retail
partners and diversifying its rewards offering to include
non-flight rewards. To achieve our global vision, the company
made two very important acquisitions: Loyalty Management Group
(LMG) and Carlson Marketing. The acquisition of LMG in 2007
included Nectar, the largest coalition loyalty program in the
UK today. The acquisition of Carlson Marketing in 2009 was
equally important. Carlson is one of the most storied brands
in loyalty marketing, with a history that stretches back to
1938 with Curt Carlson’s launch of the Gold Bond Stamp Company.
Carlson Marketing gave us geographic breadth, including access
to the United States, the largest loyalty market in the world.
Aimia is a global leader in loyalty management.
Our unique capabilities include proven expertise in building
proprietary loyalty strategies, launching and managing coalition
loyalty programs, creating value through loyalty analytics and
driving innovation in the emerging digital and mobile spaces.
We build and run loyalty programs for ourselves and for some
of the world’s best brands.
Satellite Tagging: Aimee was carefully tagged with the
latest in satellite tag technology providing us with the first
opportunity to follow the long term movements of these
threatened species. Please keep checking back frequently to
follow Aimee’s movements, which will be updated every few
days as her satellite tag continues to send us real-time
Adopt-a-Shark: For information on how you can contribute to our
shark conservation research by adopting and tracking your own
shark, please visit our Adopt a Shark page.